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The Lucy Faithfull Foundation

Stop It Now!

For anyone who works with or cares for children and young people, it is crucial to understand a child’s vulnerability to sexual abuse and exploitation, both online and offline.

That’s why our campaign encourages parents, carers and professionals to START having age-appropriate conversations with children and young people about personal boundaries, relationships and sex, to help keep them safe.

And that’s why we’re giving families the information and support they need to prevent harm from happening in the first place, and how to respond in a suitable way if something has already gone wrong.

Key points of the campaign

It’s never too late to START the conversation. Talking to children and young people about personal and online safety, relationships and sex at an age-appropriate level can help protect them from abuse.

  • Start today: don’t put off having age-appropriate conversations with children and young people.
  • Talk to them: the resources in this email can help you begin these conversations.
  • Be alert: if you’re unsure about what behaviour is age-appropriate and what is harmful, or if something feels wrong, don’t ignore that feeling.
  • Respond: if you’re concerned about a child or young person’s sexual behaviour, trust your gut and get support to respond to worrying behaviour.
  • Talk to us: if you want more information, you can always talk to us. Our anonymous and confidential helpline is here for non-judgemental support and advice.

Read our blog post to find out more about our campaign and how you can support us. Here are some other ways we can help you keep children and young people safe.

Our guide to help prevent harmful sexual behaviour

Harmful sexual behaviour is any behaviour that is outside what is safe for a young person’s stage of development. It includes behaviours that can harm either the child or young person themselves, or another person.

Our guide for parents, carers and childcare professionals has support, advice, information on harmful sexual behaviour and how to prevent it.

It also has online safety tips, advice about age-expected sexual development, and links to key organisations and helplines.

Our learning programme to help raise awareness and prevent child sexual abuse

Our Parents Protect short films have vital information for parents, carers and professionals on how to prevent child sexual abuse and what harmful sexual behaviour in children and young people looks like.

The films also have advice on how to create a family safety plan, online safety tips and what to do if you suspect abuse.

The learning programme is available in English and Welsh.

Talk to our experienced advisors

Our confidential child sexual abuse prevention helpline (0808 1000 900) is available for anyone with concerns about child sexual abuse. Callers do not need to give identifying information, so can remain anonymous. We speak to thousands of people every year, and help them act to protect children and young people from sexual abuse and exploitation. We can also arrange for you to speak with someone in Welsh, if you prefer.

If you’re not ready to speak to someone yet, you can get confidential support through our live chat or secure messaging service.

What can you do to help?

Our work relies on reaching as many people as possible, so we would be grateful if you could share this email with your networks or post about our campaign on your social media channels.

On Twitter we’re @StopItNowUK
On Facebook we’re @StopItNowUKandIreland
On LinkedIn we’re The Lucy Faithfull Foundation | Stop It Now! UK and Ireland

Suggested social media posts:

@StopItNowUK’s campaign helps parents START having age-appropriate conversations with their children to keep them safe from sexual abuse: https://bit.ly/3jNPWsK

Worried about a child or young person’s sexual behaviour? Don’t ignore it – START the conversation to prevent harm by using these tips from @StopItNowUK: https://bit.ly/3jNPWsK


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